VOICER

Graphic Designer | Internship
Dec 2020 - Mar 2021
Shanghai | China

VOICER is a creative studio and online magazine exploring the aesthetics of everyday life. My role involves creative direction and close collaboration with the editorial team.

The articles cover a broad range of topics, including fashion, technology, culture, art, emerging trends, and current affairs.

I tailor each design to its specific theme, and the articles consistently generate strong engagement, often receiving positive feedback in the comments. All content and visuals are optimized for mobile platforms to ensure a seamless user experience.

Cover Image
25.Dec.2020
为什么Spotify是一家大数据炼金术公司？
Why is Spotify considered a big-data alchemy company?

43K views · 442 likes

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Drawing inspiration from Spotify’s visual style at the time, I created a series of illustrations and section headers featuring high-saturation colours and a distinctive 3D, joystick-like effect. The goal was to capture the playful, algorithm-driven character of the content while staying aligned with the platform’s digital aesthetic.

Cover Image
31.Dec.2020
如何确保自己在跨年倒计时的时候有人可以亲吻
How to ensure you have someone to kiss during the New Year's Eve countdown

49K views · 403 likes

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The article shares eight touching stories of first encounters, with narratives that could rival scenes from a romantic film. I designed both the cover image and the banner for the piece.

Banner Image
31.Dec.2020
如何确保自己在跨年倒计时的时候有人可以亲吻
How to ensure you have someone to kiss during the New Year's Eve countdown

Cover Image
5.Feb.2021
年度片单 | Voicer Studio全员观影大总结！
Annual Film List | Voicer Studio's Collective Film-Watching Recap!

39K views · 270 likes

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This article features studio members sharing their personal film selections from 2020, giving the piece a distinctly individual character. To complement the editorial concept, I proposed that each contributor create their own emoji-style avatar as a personal signature, which was then integrated into the visual design of the article.

Banner Image
5.Feb.2021
年度片单 | Voicer Studio全员观影大总结！
Annual Film List | Voicer Studio's Collective Film-Watching Recap!

Illustaration
5.Feb.2021
年度片单 | Voicer Studio全员观影大总结！
Annual Film List | Voicer Studio's Collective Film-Watching Recap!

Cover Image
25.Jan.2021
Netflix是如何控制了你的屏幕
How Netflix has taken control of your screen

53K views · 288 likes

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This article examines the secrets behind Netflix’s success, so the editor and I aimed to construct the subheadings using Netflix’s visual language. Since data plays a crucial role in Netflix’s operations, we also wanted to incorporate data-visualisation techniques to present the content in a clear and intuitive way.

Title Design
25.Jan.2021
从实体店到线上
From offline to online

Title Design
25.Jan.2021
大数据制造爆款
Data driven strategy

Title Design
25.Jan.2021
与传统院线之争
War against cannes

Cover Image
29.Dec.2020
结婚和离婚，到底哪一个才更需要冷静？
Which requires more calmness—getting married or getting divorced?

46K views · 243 likes

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From 1 January 2021, China officially implemented the much-debated ‘divorce cooling-off period’, meaning both the difficulty and duration of ending a marriage would increase.

With fewer than 72 hours remaining before this watershed moment for personal freedom arrived, Voicer compiled three poignant ‘divorce art performances’ from the past three decades of popular culture.

Title Design
29.Dec.2020
爱上坏男孩要如何收场？
How does someone come to terms with falling for a bad boy?

“I want to tell Sean that I loved him from the first glance. I still love him, I just hope he can smoke less.”

Title Design
29.Dec.2020
签完字仰天长啸一声“wow”
Stepping out of the lawyer’s office, she nearly shouted to the sky with exhilaration, howling several times.

Cover Image
26.Jan.2021
你们有《欲望都市》，我们有《粉红女郎》
You have ‘Sex and the City’, we have ‘Pink Ladies’

46K views · 277 likes

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In 2003, a television series hailed as China’s answer to Sex and the City not only dominated prime-time slots across multiple broadcasters but also set the record for the highest viewership among domestic dramas that year.

Drawing on a millennium-inspired pixelated aesthetic, I created visual content that aligns with this iconic Chinese television phenomenon, Pink Ladies.

26.Jan.2021
你们有《欲望都市》，我们有《粉红女郎》
You have ‘Sex and the City’, we have ‘Pink Ladies’

Cover Image Motion Design
30.Aug.2021
没有周润发、梁朝伟帅的麦兜，也出道整整20年啦！
McDull, though not as handsome as Chow Yun-fat or Tony Leung, has been around for a full 20 years now!

43K views · 538 likes

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Cover Image Motion Design
11.Dec.2020
安稳逃脱2020，你值得一个大力拥抱
Having safely made it through 2020, you definitely deserve a big, heartfelt hug

56K views · 485 likes

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Voicer Logo Motion Design
2020

Voicer Logo Motion Design - New Year’s Invitation
2020

Voicer Logo Motion Design - Lunar Newyear Fortune
2021

Playground Logo Motion Design
2021

Voicer Logo Motion Design - California Dream
2020

Wechat Redpocket Cover Motion Design
2021 Lunar Newyear Special